We were asked to produce window graphics by creative agency Branch for their client Goldcrest Films. It’s one of many large-format print and installations we have produced for the company over the last few years. These include internal directional signage on their two sites and a large Goldcrest logo on the facade of their Dean Street studio.
The graphics promote a new BBC television series starring actor Tom Hardy called Taboo. It’s the second time we’ve covered these particular windows at the company’s head office in Lexington Street, Soho. The first was to showcase their work on the 2016 movie Jason Bourne. It is a great feeling when a client trusts you enough to call you back time and again.
The window graphics were printed to a semi permanent grey back self adhesive vinyl. The grey back blocks any viewing of activity behind the glass. This also means that any variations of light in the office does not distort the printed image seen by the public.
The semi permanent nature of the material keeps the graphics in place for the duration of their stay. However, they can be removed with relative ease when changed to a new design, that’s the beauty of window displays.
The cherry on the cake is the installation. It’s the final piece of the job and needs to be done correctly and professionally. Where some prints are easy to apply, graphics the size of those installed at Goldcrest need an expert hand. We would always recommend using one of our experienced team.
An experienced graphic fitter knows how best to apply print to the various surfaces they encounter. We applied the window graphics across eight glass panels, and wrap mounted the mullions achieving a seamless looking print.
P.S: A mullion is a vertical element that forms a division between units of a window, door, or screen pieces. Just in case you wanted to ask!