Pop-up shops are great. They allow brands and entrepreneurs to test the waters in a new location, or offer a new range of products, with customers without the worry of having to take long rental leases. Which is what happened with our work for a pop-up Argos Home store on London’s New Oxford Street.
We were commissioned by long-term collaborators Rule One Productions, who were responsible for the build and construction of the shop. As well as all print and display production and installation, we worked with Rule One to advise on material substrates for each piece. And although we had a good idea of the list of requirements, in this instance, the project was constantly evolving, especially nearer to the end date. But that’s almost par-for-the-course. We know we have to remain agile throughout the duration of any project in case of a change in brief or production spec.
The finished product list for the store consisted of a number of different items and production methods and materials.
The windows were produced using clear self-adhesive vinyl, first by printing a tinted layer of white ink + CMYK. This process preserved the luminosity of the glass graphics, while still creating a block out using the leaf montage for the window edge. The middle of the panels was left clear and open for curious potential customers to peer inside at the home range on offer.
Inside the pop-up shop were a series of printed textures which gave the impression of stone and wood surfaces and walls. These were printed using self-adhesive vinyl and applied to either the walls constructed by Rule One, or directly to the building interior walls already in-situ. Printing replicator textures, of courses, saves you having to go through the time and expense of commissioning and constructing a real stone wall, or genuine oak panelling. From the passing eye, these can look very realistic and help to create an aesthetic in-line with your vision and budget.
Other pieces of production included hanging canvas drapes, again printed with a texture; a graphic wrapped tablet podium; A-board graphics to help entice the customer inside; signage for messaging and mood boarding; and cut to shape autumn leaves which were applied to the floor of the space.
The process was project managed jointly by us and Rule One to ensure a smooth operation for both production and installation. As with all event-based briefs, there’s no moving of launch dates, after all, so it’s best to be as prepared and thorough as possible throughout the whole process.
Every space orientated project each has its own set of requirements, restrictions, wish lists, and budget to work with. The best place to start when commissioning graphics and signage is by holding an initial conversation with us, possibly on-site if it’s available. This gives you the chance to talk us through the project overview and list your initial thoughts about aesthetics and design. From there, we have a great idea of the vision and can offer advice right from the off about certain materials and methods of production.
If you have a project coming up, be it a pop-up business or store, event, exhibition, or press day, get in touch and we can start the ball rolling, or take a moment and read a bit more about our pop up service for retailers.