Oasis x Pantone

Collaborations between brands are always exciting. So when we found out that fashion retailer Oasis were working on a campaign with colour specialists Pantone, we couldn’t wait to see what the designs would look like. We weren’t disappointed, and it gave us something exciting and challenging to produce for the two giants in their fields.

The 18 piece clothing collection the campaign centred around featured colours handpicked by Pantone Color Institute, setters of the ‘on-trend’ colours each year, then handcrafted into the clothing range by Oasis.

The campaign was rolled out in two stages. The creative for both featuring a flow of colour sliding down the windows and interior glass onto the pavement and shop floor, respectively. An initial teaser campaign launched first, following a week later by the full Happy & Hope collaboration rollout.

The campaign messaging was produced using optically clear self-adhesive vinyl printed CMYK with a layer of white ink. This white layer gives a punch to the wording and the printed Pantone colours. As you can imagine, we had to be very careful when printing the colour selections. Not only did they represent the garments for sale inside the stores, we also had a recognisable, and robust, reference guide to match to. Although we use a CMYK print process rather than Pantone, given the time, we can usually achieve a good match to most colours, which we did successfully here.

Each piece of printed glass vinyl was sealed with a special anti-slip coating to protect the public from slipping on the pieces applied as floor graphics. Public safety is paramount. We take the utmost care when producing graphics, especially those going onto the floor, making sure they conform to all the correct Health & Safety standards.

These bespoke campaign graphics were produced and installed for the Oasis flagship store on Argyll Street, London, and then rolled out in a similar, but smaller graphic display capacity, across their other UK wide shops.