Harvey Nichols has come up trumps once more with another eye-watering, all singing all dancing Christmas window display, so festive! And, we are so happy to be involved in their production again for the 2022 graphics.
The visual merchandising team from the world-renowned department store asked The Graphical Tree to print and produce a host of supporting vinyl stars and graphics for installation across its flagship Knightsbridge store and Leeds. That’s a lot of stars and windows.
Our production brief involved cutting brushed silver decals and latex printing to matt silver and gold vinyl. Each printed piece had a texture laid to each of the large panels which were comped together on-site at the time of installation. The shapes were positioned to create giant stars interlaced with LED lights, or geometric paneling as a decorative element at the top of the huge store windows.
Each different vinyl used needed sampling before sign-off. There are a myriad of metallic vinyl to choose from including brushed, matt, and mirrored surfaces. We produced a variety of samples with varying degrees of ink coverage to see how the colours and textures would be visible when in situ. Working closely with the visual merchandising team at Harvey Nicols we were able to choose a set of printed vinyl star pieces to use for the 2022 Harvey Nichols Christmas window displays. Once signed off, and the printing process complete, the vinyl shapes were backed with black to block out the light behind.
Behind the scenes, the in-house Harvey Nichols visual merchandising workshop and supporting prop suppliers were doing their part to put the pieces of this jigsaw puzzle of a festive display together. The installation is a multi-layered logistical operation with all the component parts coming together to make a visual feast for the eyes, creating a sense of joy and wonder for the December festive holidays.
The store is well known for its festive displays, making them one of the go-to destinations whilst out Christmas shopping. In fact, last year Harvey Nichol’s Christmas windows won a gold star in two separate award ceremonies, The VM & Display Awards and the UK Graphic Awards.
We are very proud to be involved in the 2022 Christmas campaign after such a successful previous year. You hope that a lot of people enjoy the magic that a display like this can bring to the street, and the sense of occasion it evokes.