The design and artwork were produced by creative agency Branch. We worked closely with Branch from the start of the job to make sure everything was understood and ran smoothly. First on the list was a site visit to the venue, which was the huge Earls Court Two event space. This consisted of 17,000 sq metres of floor space and was entirely column-free.
That's a lot of space for graphics, many being large in size to enable maximum impact to the exhibition visitors.