The Graphical Tree

Our philosophy

Friendly, helpful, honest, caring
Greener graphics

Eco friendly printing options
Retail graphics

Designed & realised
Window Displays

Print, production & installation
Galleries & exhibitions

Art & signage
Campaign roll-outs

Produced, packed & delivered
Interiors

Offices, hotels & spaces
Visual impact

Thinking bigger and bolder
Events

Signage & livery
Specialist production

Direct-to-media & cut-to-shape
Pop-ups

Short term shops & spaces
Hoardings

Designed, printed & installed
Fashion

Retail, events & catwalks
Visual merchandising

Showing yourself off

Central London specialists in large format print & display graphics.

If you'd like a quote for large format graphics or have a question, contact us here.

Greener graphics

Areas of expertise

Services we offer

View our case studies

Journal

14-06-2021 Reproducing fine art in print

08-06-2021 That neighbourhood feeling

14-05-2021 Pop goes UT for Roy Lichtenstein

Latest work

If you’re in the arts in London, we’re working

If you’re in the arts in London, we’re working on something especially for you…

We’ve been working with our long term friends @s

We’ve been working with our long term friends @spinachbranding for their #artwithoutwalls campaign for @campariuk printing and installing a host of promotional posters around the bars of Shoreditch.

Fine art x TGT Reproducing art in the printed for

Fine art x TGT

Reproducing art in the printed form is always such an interesting proposition.

Some reproductions can leave a lot to be desired. Mostly this is because of mass production rather than fine art printing, which is where giclée comes in.

Imagining trying to reproduce one of Anni Albers remarkable woven tapestries for example, or the painted works of Chris Ofili in print format.

For artists who do wish to offer printed reproductions of their work, whatever the original format, how would they go about it?

We have written an article about the process, and you can find through our bio link.

Last night we installed these crazy fried egg wind

Last night we installed these crazy fried egg windows printed for the latest @newbalance x @endclothing collab! If you’re in Soho, London, go check them out!

Recently we had the pleasure of producing supporti

Recently we had the pleasure of producing supporting graphics for a @longchamp x @emotionallyunavailable collaboration launch in the Longchamp flagship store on London's Regent Street.

The work was commissioned by our friends at the fantastic Harbour Scenic – who specialise in the build to finish and install of scenic elements, complete sets, displays and props for a host of environments including retail, events and performance.

TGT x neighbourhood Being part of our central Lon

TGT x neighbourhood

Being part of our central London neighbourhood is important to us as a business and as its friend, it's our home after all.

We discuss a businesses place in its community in our recent article 'That neighbourhood feeling'.

It's about why we are where we are, what we offer, and why it's important to feel a part of a location.

Read the article in our bio link.

A beginners guide to eco & sustainable large forma

A beginners guide to eco & sustainable large format display graphics ~

One of the positive things we've noticed while this strange year has unfolded is a growing interest in environmentally friendly graphics. So if you’re new to the idea of environmentally friendly graphics and need some help, we’ve written a guide just for you.

Head over to our website to find out more.

What is giclée printing? Giclée is archival-qua

What is giclée printing?

Giclée is archival-quality digital printing – This long-lasting quality (archival) makes it perfect for prints that need to last a lifetime, such as art. Now, this could be in the form of digitally reproduced artwork, photographs, cartography or perhaps illustrations or drawings. And because it is a digital print format, you could produce one-off pieces or limited edition runs for selling.

Pronounced zhee’clay, the term is a relatively recent word introduced in 1991 by American master printmaker Jack Duganne. It is said that Duganne wanted a word that would differentiate this modified art long-lasting printing from regular commercial iris prints. Giclée is based on the French word gicleur, the technical term for a jet or a nozzle, and the associated verb gicler (to squirt out) – the term Une giclée means a spurt of liquid.

So what defines a true giclée print?

Image resolution (dpi), archival or a museum grade paper, pigment ink, and lastly, the print resolution from specialist inkjet technology. The Graphical Tree use the artist's favourite Epson SureColor 20000 series.

To learn more you can read the giclée help guide on our website.

View latest work portfolio