The Graphical Tree

Good graphics from good people

Friendly, helpful, honest, caring
Window displays

Print, production & installation
Greener graphics

Eco friendly printing options
Retail graphics

Designed & realised
Galleries & exhibitions

Art & signage
Campaign roll-outs

Produced, packed & delivered
Interiors

Offices, hotels & spaces
Visual impact

Thinking bigger and bolder
Events

Signage & livery
Specialist production

Direct-to-media & cut-to-shape
Pop-ups

Short term shops & spaces
Hoardings

Designed, printed & installed
Fashion

Retail, events & catwalks
Visual merchandising

Showing yourself off

Central London specialists in large format print & display graphics.

If you'd like a quote for large format graphics or have a question, contact us here.

Greener graphics

Areas of expertise

Services we offer

View our case studies

Journal

30-11-2021 The perfectly framed Liberty Christmas windows 2021

12-11-2021 Not just a pretty facade

29-09-2021 Oh, for art's sake!

Latest work

The perfectly framed Liberty Christmas windows 202

The perfectly framed Liberty Christmas windows 2021 
Sometimes we’re commissioned to produce the simplest part of a job. Which is okay with us as a whole is usually more important than the individual. But even when asked to provide something simple, it’s important to remember the part you play in creating the whole. 
In this case, The Graphical Tree were asked to produce and install the borders for the new @libertylondon Christmas windows.

Each window across the west side of the store facade has postage stamp edges applied inside the elaborate carved wooden frames of the famous department store. The frames add a perfect finishing touch to the fantastic installation and product placement work of the window teams.

It’s these details which can help bring an elaborate, complex, multifaceted and layered display even more to life. The borders stand out and are an instant indicator of the message of sending some joy to those we love at Christmas.

The campaign tagline hinting at the dedication taken by the buyers when choosing products for the store, always of a certain standard, and that which is what you would expect of Liberty, “Chosen by us, stamped with magic.” 
#retail #marketing #advertising #visualmerchandising #visualcommunication

Need help finding your way? Wayfinding refers to

Need help finding your way?

Wayfinding refers to information graphics and signage that help guide people through a space. It facilitates safe passage and ease of journey and enhances an understanding and experience of an environment. Wayfinding signage is often used throughout retail stores, event spaces, office buildings, arts venues, hospitals and transport hubs, everywhere really that the public or staff would benefit from directional information on how to find their way around a location.

There are many ways to produce wayfinding. These include simple cut vinyl decals in a variety of colours applied to walls or glass; print and cut stickers; printed boards; hanging graphics; or 3D cut-to-shape designs. Whatever the creative we'll have a method suitable. If you have ideas you'd like to talk to us about, help with artwork or design, or you even want to involve us at the planning and concept stage, just let us know and we can arrange a consultancy meeting to discuss. This can also be on-site so we get a feel for the space and what you're trying to communicate.

And don't worry about installation either, we have that covered too – it's one of the many services we offer at The Graphical Tree.

#signage #wayfinding #retailexperience #retail #visualcommunication

Distressed is in vogue. @libertylondon dress up th

Distressed is in vogue. @libertylondon dress up their windows for #blackfriday with white ink and textured print, to clear self-adhesive window vinyls, across the eastern side of the luxury department store.

Who doesn’t like a bit of distressed type!?! #bl

Who doesn’t like a bit of distressed type!?! #blackfriday vinyl decals in at @endclothing Soho, London.

New winter wear and gift idea graphics are in-stor

New winter wear and gift idea graphics are in-store @uniqlo_uk now ready for the temperatures to drop.

Even at night these new printed graphics we’ve p

Even at night these new printed graphics we’ve produced for @jw_anderson look great!

We have a new window display in at @endclothing in

We have a new window display in at @endclothing in London’s Soho for @johnelliottco x @mastermindjapan_official

Our graphics include handing drops, adhesive prints to glass, and cut vinyl decals, all installed overnight for a seemless customer interaction between brands.

Harvey Nichols Christmas display 2021 x TGT It’

Harvey Nichols Christmas display 2021 x TGT

It’s our utmost pleasure to have worked with the world-famous department store @harveynichols on their Christmas window display for 2021.

The official press release sets the scene perfectly, “After declaring a collective ‘bah, humbug’ to Christmas last year, our 2021 campaign offers a different sentiment that’s designed to spread joy and happiness with bright colours and beaming lights.

Transforming the facade for the festive season, this year the iconic Harvey Nichols windows feature modern stained glass panels, flooded with light to reflect a glorious pattern of Christmas-coloured hues inside and outside the windows.”

Check out these beautiful photos of the windows in all their illuminated glory.

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