K in the Park

Billing itself as one of the biggest digital marketing events of the year is K in the Park – a one-day event organized by Kenshoo and is held on the 3100 sq ft Ravens Ait Island, near London's Kingston-upon-Thames.

The Graphical Tree were called upon by K in the Park organizer, and longtime friend of ours, Anomalous Events, to advise, produce and install the signage this year's event. The client's brief was create a colourful conference that feels like a festival, and that we did.

The event graphics included freestanding flags with supporting poles - weighted at the base and suitable for outdoor use; some fun directional signage mounted to free-standing wooden poles and supports; marquee and site-specific area graphics; as well as exterior outdoor grade PVC advertising banners

Most of the information graphics were produced by direct to media printing to CNC cut foamex panels. Fomaex is a weather-proof board perfect to withstand the welcome 2018 summer heat, as well as any threat of rain.

A thorough site visit and briefing always ensure production and installation runs smoothly. You can't underestimate the value of listening and taking a full set of notes right at the beginning stages of a project. It makes for happy organizers, happy clients, and happy event attendees.