It’s always nice to work on an exciting, vibrant new venture, and Brixton House is just that.
We were approached by the client, Oval House Theatre, originally an off-West End theatre located at Kennington Oval, London. Ovalhouse closed in 2020 and has since moved to Brixton and become Brixton House.
Brixton House hosts two performance spaces, seating 180 and 120 audience members, and rehearsal rooms, and aims to be a cultural hub for social entertainment and artistic inspiration, under the direction of the inaugural artistic director Gbolahan Obisesan.
The space plans to open in 2022 and part of the initial marketing and advertising of Brixton House was to cover the window facade in information and eye-catching graphics to engage the local community. This is where The Graphical Tree come in.
After the original brief was sent over to us, followed by the design draft by Brixton House creative agency Chill Create, we set about completing a full on-site survey visit to check all the window dimensions and panel splits. It’s another reminder of how the benefits of our central London studio location come into play, we could easily travel from the office to the venue in 30 minutes door to door.
A member of our in-house project management team amended the supplied elevation plan with the confirmed dimensions and advised on correct sizing/print bleed trim for file submission by Chill Create. For a quick artwork help guide, we have a page on the website dedicated to a few useful tips, but we’re more than happy to have a dialogue with the creatives, it all helps a project to run smoothly, for the designers, production, the venue, and of course, the customer.
After careful consideration of the ongoing building and construction work happening at the venue, including replacement pavement slabs in front of the facade, a works production schedule was put together with the client.
The graphic panels were printed and finished over a three day period using one of our latex ink printers, before installation by a two-person fitting team took place over a day and a half.
In all, we printed and installed 29 panels totalling just shy of 100 sq metres of grey-backed self-adhesive vinyl with a protective matt laminate seal. The grey reverse of the material helps to block out what is behind the material, which in this case could be illuminated construction work shadows, allowing for a set of flat, uninhibited prints to be viewed by the passing public telling about the exciting developments afoot.
You can read more about Brixton House here.