Pure – point of sale graphics

The Graphical Tree are well versed in retail graphics. This includes signage and point of sale for food restaurants such a Pure Made-for-you.

Any retail environment needs a set of robust graphics suitable for a high footfall of customers. Restaurants are no different. In fact, restaurants perhaps need a little more care and thought. Surfaces need to be cleaned easily and non-flammable materials must be used around kitchen environments.

All point of sale graphics have a purpose. In the case of Pure, a food establishment open all day, menus need changing depending on the time. We produced double sided menu graphics on a fire rated foamex substrate. These could easily be turned around by staff members from breakfast to lunch. Solutions like this save the need to produce two sets of graphics.

As well as the printed boards other graphics include paper prints used in fridges and cut vinyl wall and window decals.

Cut vinyl is used for graphics in areas that are at low risk of being knocked by the public. This adhesive material is applied directly to the wall or fixture.

For wall spaces that have a constant footfall stencils are produced from cut vinyl. These are applied to the surface before being spray painted. This produces a permanent graphic using a simple, traditional graphic technique.

Producing graphics using this method also has a practical use. It alleviates any issues which may occur with rough textures such as brick or breeze block. Simple cut vinyl may have difficulty sticking to extreme rough textures.

Cost effective digital inkjet prints are perfect for a retail environment where graphics are changed on a regular basis. A-board signs can be changed for promotional offers or seasonal menus relatively cheaply and easily. For Pure, waterproof encapsulated prints are slotted into existing A Board frames for instant impact on the high street.