For The Art of Print campaign, we used, in theory, simple materials and a simple production process. But of course, it’s deeper than that. We spend a lot of time researching the best products on the market to use. We never want a customer to feel let down or to have a substandard graphic in their procession. Graphics, especially those on windows, often create the first impression a customer will see. When covering an entire window space it has maximum impact on the public. So we, as the supplier, need to ensure the best piece of print and installation we can. So not only do we use the best self-adhesive vinyl substrate, one that gives the most vibrant and high-quality prints, we also use the best ink possible too. As we mention in our eco pages, most of our print machines use eco-friendly latex inks, a process carefully chosen by us to lessen our environmental impact on the world.