The Graphical Tree produced the exhibition signage for North: Fashioning Identity at Somerset House in London. North is an exhibition exploring contemporary artistic and stylistic representations of the north of England.
The show features work by iconic fashion photographers Corinne Day & Nick Knight; Turner Prize winner Mark Leckey; legendary graphic designer Peter Saville, famous for amongst others, his work for New Order; as well as an interesting and fun piece of art by Jeremy Deller, tracing Happy Monday’s Shaun Ryder’s family tree, which we also produced and installed using cut vinyl.
As well as the entrance graphics and the vinyl decal exhibition copy, we also produced some lovely direct to media printed narratives for the event using the paper stock Colorset light grey 350gsm. These ranged from the 700 x 1000mm entrance print simply stating North, to a number of 600 x 850mm pieces that run throughout the space. These were held in place by a simple and effective magnetic kit secured to the painted walls.
All the creative is by design studio B.A.M. who we liaised with for the materials used, artwork and installation details.
As part of the installation, it important to manage and complete the necessary Health & Safety and Risk Assessment documents to comply with Somerset House protocols. This is a practice we’re well used to doing and have forms set up ready for each installation. In fact, we’ve worked in the location on many occasions in the past with events for London Fashion Week and the Discovery Channel.
The North: Fashioning Identity exhibition is in partnership with Open Eye Gallery and supported by Adidas. It’s curated by writer, independent curator and SHOWstudio Editor Lou Stoppard and Adam Murray, a lecturer at Manchester School of Art and Central Saint Martins. We’re proud of our association with North.