Events & exhibitions, Signage & exteriors
The Graphical Tree were asked by respected creative agency Stereo to produce the event branding for the 2016 Microgaming’s conference. The event was run in conjunction with ICE Totally Gaming 2016 at the Excel Centre. A novel location was used for the event; held on the floating Sunborn Yacht Hotel. Moored in London’s Royal Victoria Dock opposite the Millennium Dome, this is a fantastic and vibrant venue.
Our brief from Stereo was to project manage, produce and install a range of temporary graphics. This was to run throughout the Sunborn Yacht Hotel to promote Microgaming’s brand identity within the events designated areas.
The list of graphics included room livery, signage, welcome desk, and window graphics.
The graphics needed to be removable and not damage the venue. Therefore, it was important to pay close attention to the substrates used for production. These included a 4m hemmed and eyeleted PVC entrance banner which could be fixed to the venue entrance without damaging the exterior. Press walls and conference room panels used graphics printed to fire rated foamex board and applied with gold cut vinyl. These were affixed to the walls in a way to be both secure and not cause damage.
Throughout the boat were a large number of windows, which are ideal canvases. These were perfect for sharing the Microgaming identity using vinyl glass manifestations which included the Microgaming logo and an intricate dot pattern.