We first produced graphics for Uniqlo over twelve years ago. Now, eight years down the line, we are still their trusted print partner. Walk into any UK store and you’ll see the extent of the print we’re producing for this major international retailer. This case study walks you around one of Uniqlo’s Oxford Street flagship stores, covering 3 floors and 17,000sq feet.
When producing such a large array of print in one location, consistency of colour is a must. Graphics will be produced and installed on different dates, yet the Uniqlo red must always look like the Uniqlo red. Also, the clothes that the models wear on the exterior graphics need to look the same shades as those on the inside.
It’s something we have to consider and our print production systems and eye for quality has to be really sharp . We weren’t awarded our ISO quality badge for nothing.
The beauty of having a long working relationship with Uniqlo means we have an encyclopedic knowledge of their store layouts. Be it window and wall sizes, and the materials the walls are constructed of. Or maybe the difference in POS sizes throughout the different locations and the correct Health & Safety procedures. Or be it the different location protocols for shopping centres such as the Westfield malls and Bluewater.
We have all the insights, but we always double check, just to be sure.