What is large format printing?

by Simon McClelland Morris
Retail, Large format, Direct to media, Office graphics, Wall graphics, Guides, Vinyl printing, Print

What is large format printing?

Traditionally this is anything printed larger than a standard desktop printer can produce – so anything over A3. The Graphical Tree based in London, specialises in wide, large format prints.

Examples of large format printing:

Large format is usually considered anything, well, large. Although traditionally this would be anything over what a desktop printer could produce for you, so A2 and upwards, it could mean anything from a poster to a building wrap. Here are a few examples –

Wall graphics
Trade show graphics
Exhibition stands
Events signage

Technically large/wide format printers are generally thought to be those with a roll capacity between 18" and 100" in width. Printers with capacities over 100" wide are considered super-wide or grand format.

Evolution of large format printing

While the starting point of reference is anything beyond the desktop printer, we would also say that large format has evolved over the years to not just encapsulate and include anything over A3, but also consists of graphics of all shapes and sizes. A few examples here might be –

Floor graphics
Window stickers
Cut vinyl decals
Direct-to-media printing (think tiles, metals, wood etc.)
Bespoke box printing
Vehicle wraps
Stickers for props and promotionals
Cut to shape
Strut cards
VM display graphics

So we find, on any given day, our workload always consists of a variety of jobs with –

a variety of sizes
a variety of quantities
a variety of substrates
a variety of end uses
in a variety of locations
including sustainable print requests and questions

Large format is an expanding market, in more ways than one - not so much in the physical size of a print - but in the scope of what it now covers as a term. It's why we're specialists in large format print & display graphics, operating out of London - one of the many hubs of creativity and ideas around the world.

This scope of work keeps us on our toes and keeps us inspired. Working on jobs of all shapes and sizes continually expands our thought process of what we are as a company, and what we can offer. Large format is and can be, so much more than an A2 print to paper. It's a varied, exciting brief that can involve a whole plethora of media and mediums.

Think big in size, and big in possibilities, always.

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