Let your shopfronts be a window into your world. Window displays are a great way to create an instant impact with customers and show off your products and promotions. There are myriad ways to produce window display props and graphics. We’re here to help advise on the best fit for your design and location. And being situated within the retail heart of London, we like to think we know a few things about window displays and graphics.
Vinyl Decals –
Practically every retail store uses them for window messaging, be it for pricing, advertising a sale or for campaign descriptors. A decal is simply when letters and shapes are cut from pre-coloured adhesive vinyl. It's much like using sheets of coloured paper, except that it comes on a roll. Each colour is produced as an individual element and pieced together on site. Vinyl decals give the brilliance of flat colour and allow us the option of golds, silvers, metallics, fluorescents and frosted
Print & Cut –
In many ways, this is like using pre-coloured vinyl to produce a graphic. However, instead of producing a multi-coloured design in multiple individual colours, we instead print the design. This means we have one flat graphic in a single piece that can be cut to shape on the plotter following a cut path. This method means we don’t need to potentially spend a long time installing many pieces of vinyl to produce multi-coloured graphics.
With Print & Cut we can produce a fuller range of colours, with closer matches to Pantone and other colour references. (though it is a CMYK process) It also means we can print tones, graduations and complicated patterns. And whilst we cannot print the specials available in standard vinyl decals, such as metallic and fluorescents, in theory, if the design allows us to, we could place these in using cut vinyl, or even print directly to these colours as our base material.
Straight Print –
This is possibly the simplest production method. Instead of printing and cutting to shape, we can produce your design to a full piece of self-adhesive vinyl, solid or clear, that is applied to the window. This allows us to either block out the entire window or, if the design only covers a portion of the glass, we print using an optically clear film so you can see directly through it beyond the area of your creative. Printing a layer of white ink first gives us the ability to produce solid shapes onto a clear film. It’s also possible to use a material called clear cling, which is easy to install, remove and reposition. This makes it a visual merchandising team’s dream material for small manageable graphics and messaging, which they can choose to install themselves if wanted. As with Print & Cut, instead of using a white or clear self-adhesive vinyl, we can also print onto interesting alternative types of vinyl. These include golds, silvers, metallics, fluorescents and frosted vinyl.
So that’s the standard production methods we use for window graphics covered. If all the above is bamboozling, it need not be. There are potentially many ways to produce a creative and we’re here to help choose the most appropriate for you. There are a few factors we’ll take into consideration – obviously, the design to be produced, but also where it’s going, how long it’s going to be up for if part of it needs to be changed over time (such as pricing), and of course, budget.
Let’s start with a conversation and see how we can help you today.