A quick guide to pop-up shop signage

14/09/2021
by Simon McClelland Morris
Fashion, Guides, Large format, Retail, Visual merchandising, Wall graphics, Window

Make your presence go pop!

Pop-ups have been on the high street for a few years now but are having a resurgence as of late, and it's a trend that looks like continuing for the foreseeable future. In fact, there are often dedicated shopping areas reserved for pop-up shops. They can be an important resource for a retailer, serving as a useful and important purpose to show off, or try out, a new range of goods. It can help to see if there’s an appetite for a brand in a particular location; if customers take to a particular product; or even offer up the space for something slightly left field like a pop-up cinema, yoga studio or games room - which all help to create a buzz in an area and make it a must-go-to-location. Pop-ups can also be a good stepping stone for a business with no physical shopfront as of yet without having to commit to a long term lease.

Whatever the reason, with our extensive experience in retail environments, we’re well versed in short-term pop-up shop signage and graphics – those that can be removed easily without ruining the paintwork or structure once the lease is up and the pop-up pops down.

We have a variety of off-the-shelf substrates and materials to recommend, including, importantly eco and sustainable options. We can also offer an abundance of advice whatever the pop-up space: from removable self-adhesive vinyl to print onto; a variety of board materials for display or point of sale; and even a myriad of external signage options whether the shop is undercover or exposed to the elements. All graphics can be produced bespoke to any size and cover every facet of the space – windows, walls, ceilings, floors, and the space in between. 

The Graphical Tree can install graphics and signage to a fixed area, make them freestanding, or even hang them if the walls are off-limits. There’s no need to change your creative approach and vision just because you’re going into a short-term let. Go wild and let us know your ideas for the environment. If it is a short-term relationship with the space and potential audience, better to create a real impact rather than one which is unmemorable from the moment the visitor leaves the space.

Here are a few service pieces which may be of interest –

We have a few examples of pop-up signage throughout this article, a specific case study on our fit-out for an Argos Home store here and a service-specific pop-up shop signage page too.

Just get in touch if you’d like to know more or ask for an estimate on a project.