What are retail graphics?

by Simon McClelland Morris
Retail, Window, Large format, Fashion, Vinyl, Sales, Inspiration, Visual merchandising, Wall graphics, Guides, Vinyl printing

The Graphical Tree have produced a lot of retail graphics in our time, from large global brands to one-off boutiques, and everything in between. Covering seasonal displays such as Valentine Day and Christmas, sale signage, as well as promotional campaigns and roll-outs.

Here are a few retail graphic examples to fuel your inspiration.

Window graphics

Let your shopfronts be a window into your brand. Window displays are a great way to create an instant impact with customers and show off your products and promotions. There are various ways to produce window display graphics. We’re here to help advise on the best fit for your design and location. And being situated within the retail heart of London, we like to think we know a few things about window displays and window graphics. So whether you’re looking for simple vinyl decals or a full or singing and dancing display including bespoke props, fear not – let’s dive in.

There are potentially many ways to produce a creative, and we’re here to help choose the most appropriate design for you. There are a few factors we’ll take into consideration – obviously, the design to be produced, but also where it’s going, how long it’s going to be up for if part of it needs to be changed over time (such as pricing), and of course, budget.

Floor graphics

The window graphics have been a success and the customer is inside the store, perhaps you greet them with some floor graphics featuring promotional messaging, or a visually interesting walkway.

We're aware that graphics don't just go on walls and windows so we offer a comprehensive range of floor graphics solutions to apply to any surface you may want to cover including non-slip, easy to install linos for events or high adhesive, long-lasting graphics for retail environments.

Customer (and staff) safety and durability are paramount for floor graphics. All of our materials are made to stand up to constant footfall no matter where the graphics are installed – shopping centres, pavements, museums, event spaces or retail stores.

You can use floor graphics for a wide variety of purposes including arrows to guide people to a particular area, as a floor poster-style graphic for an event or a new product, or simply to add to the look and feel of your brand or organisation, whether that is fun-loving, corporate or inspirational (or a combination, of course). For example, how about creating a false floor, maybe an underfoot aquarium or beach scene, or even a snow or rock landscape?

Wall graphics

Wall graphics bring spaces to life and can create a great impact – whether it’s a mural for different in-store areas, promotional imagery, or campaign awareness. We can produce permanent, temporary and short-term graphics in a number of substrates for long-term durability or quick damage-free removal, no matter what your brief.

For flat graphics, there are many mediums including cut vinyl decals, printed self-adhesive vinyl in matte, gloss and scratch-proof finishes, as well as textured materials like wallpapers. You obviously don't need to stick to a flat format for a wall graphic either, if you have the urge to create a 3-dimensional graphic or environment, great.

Point of sale graphics

P.O.S. graphics are great for highlighting product promotions and sales offerings. Large or small in size, one-off or full campaign rollouts, we can produce a host of possibilities to advertise your wares, including wall wraps, strut cards, wall and window posters, stretch frame lightbox graphics, cardboard engineering and much more.

Our vast knowledge of the retail industry means we can guide you when choosing the most appropriate substrates and POS to most effectively use. Removable self-adhesive vinyl, for example, provides a cost-effective way of turning a short-term promotional campaign into a full in-store experience, and a lightbox and graphic is an illuminating way of grabbing customer attention quickly.

If there's something we haven't covered but you think it would be of help, or if here's a service you would like to know more about, such as sustainable eco print then just let us know. We have a fountain of knowledge and experience to share with you.

Stretchframe graphics

Stretch fabric backlit graphics are the talk of the town. With their silicone beading edge, these display graphics are super easy to install and change. You just simply pick a top corner to start with, work around the framework while squeezing the beading into the receiving slot of the aluminium frame with your finger - presto.

Everything is produced in-house so we're in control of quality and deadlines. And if you need help with installation, just let us know, our team can be on-site to help with this too. The vibrantly printed stretch fabric backlit graphic displays, also known as tapestries, are perfect for maximising visual and customer impact.

Professional installation

Our team of graphic installers are some of the most experienced in the business. There’s no point paying for great-looking graphics that are installed poorly. And while most people can confidently install simple window clings themselves, we recommend using professional skilled graphic installation services for more complex jobs.

To correctly install large or unusually shaped graphics requires specialist knowledge and experience. Whether it's a window display, wall graphics, brickwork, pavements or wood, we have the expertise to fit your graphics perfectly. We're also experienced in managing multiple installations in the same evening for retail campaign rollouts, so whether it's one store or 20, just speak to us about the requirements and we'll arrange it all for you.

Grpahics for shop facades

Who wants to go the whole hog and cover their entire storefront? What an impact these make on the public. Using pliable latex inks printed to conformable vinyl we can apply graphics to almost every surface, helping to create the biggest, boldest, most exciting shop front display possible.

If you’re not sure what the best material or option for your project would be, just speak to our project managers who can advise on the best creative and production solutions available. We’ve worked on lots of exterior graphics and have the experience to make sure that you get the perfect graphics to fit your environment.

Props for shop displays

And let's not forget the humble prop. These items often play a supporting role in a retail display, yet you can also think big and make them centre stage. If you're looking to make a bespoke on-brand prop there's all manner of ways to go about it. These include custom forming a design such as these super cute Uniqlo figures, or applying graphics to an already constructed prop like an oil drum, just two examples guaranteed to grab the customers attention.


if you need window graphics to entice customers in

if you need P.O.S. to shout about spring offers

if you have any sale graphics

if you even need additional Covid safety signage for the stores

Give us a shout, we're right here waiting for you, as always.


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