JW Anderson, Paris press showroom

18/01/2024
by Simon McClelland Morris
Retail, Fashion, Visual merchandising

The art of Paris Fashion Week

The Graphical Tree are not just London and UK-based. Did you know that?

While we operate out of two London sites, we produce work and support our customers globally. These include, and only naming a few brands, Sunspel in New York, Acne Studios in Paris, and Uniqlo.

We have also just finished work on a project with fashion brand JW Anderson, producing supporting graphics for their Paris Fashion Week press showroom.

6 large backboards measuring 2610 x 2000mm in total were direct-to-media printed, along with a bespoke digitally printed 3 x 3m carpet. The boards were comp'ed together onsite to produce backdrops of over 5m in length x 2m high, positioned behind the display shelving.

The graphics, as you can see, are consistent with the brand's unique sense of humour and artistic approach to their visual merchandising and garment designs. (Who can spot the cat and landscape bags?)

We didn't leave it there either, supporting JW Anderson with the packing logistics to ensure no breakage and hold-up at French customs.