Wayfinding signage

What is wayfinding?

Wayfinding signage refers to informational and directional signs that help guide people through a space. It helps facilitate the customer journey and enhances their understanding and experience of the environment. Wayfinding signage is often used throughout retail stores, events, office buildings, arts venues, hospitals, and transport hubs. Everywhere really the public or staff would benefit from directional and information signs on how to find their way around a location.

Wayfinding consultation

Whatever the creative we'll have a method suitable for print production and installation. If you have ideas you'd like to talk to us about, help with artwork or design. If you even want to involve us at the planning and concept stage, just let us know and we can arrange a client consultancy meeting to discuss. This can also be on-site so we get a feel for the space and what you're trying to communicate.

Different wayfinding methods

There are many ways to produce wayfinding signs. These include simple cut vinyl decals applied to walls or glass, printed boards, hanging graphics. Or even 3D cut-to-shape designs. It really depends on the venue and site build you are looking to add wayfinding to. Some substrates work better in some areas than others, while some aesthetics lend themselves to a certain style of signage material. Can we adhere graphics to walls. Often we ask, is it best to hang signage from the ceiling? Or, do we need to screw printed signage for an extra secure finish.  And, would cut vinyl give you the clean look and feel needed for your brand; or how about truly sustainable signage by using a paper-based board?

Directional signs for events

Having the right signage for your event can make all the difference. People need to be guided on where to go and often what to see, especially at exhibition events, galleries, or museums. Not only do event signs make it easier for your visitors to find their bearings, but it also presents a brilliant opportunity to display your branding. Our print specialists will work with you to produce a finished look that creates an unforgettable experience.

Get in touch with our team to find out more.