Perfectly framed – Liberty Christmas windows

by Simon McClelland Morris
Visual merchandising, Print, Window, Vinyl printing, Retail

The perfectly framed Liberty Christmas windows 2021

Sometimes we’re commissioned to produce the simplest part of a job. This is okay with us as the whole is usually more important than the individual. But even when asked to provide something straightforward, it’s important to remember the part you play in creating the whole.

In this case, The Graphical Tree were asked to produce and install the window borders for the new Liberty Christmas windows.

Each window across the west side of the store facade has postage stamp edges applied inside the elaborate carved wooden frames of the famous department store. The frames add a perfect finishing touch to the fantastic installation and product placement work of the window teams.

It’s these details that can help bring an elaborate, complex, multifaceted and layered display even more to life. The borders stand out and are an instant indicator of the message of sending some joy to those we love at Christmas.

The campaign tagline hinting at the dedication taken by the buyers when choosing products for the store, always of a certain standard, and that which is what you would expect of Liberty, “Chosen by us, stamped with magic.”