JW Anderson at Harvey Nichols

23/09/2020
by Simon McClelland Morris
Creativity, Fashion, Inspiration, Retail, Vinyl, Vinyl printing, Visual merchandising

 

The Graphical Tree has been working with long time friends, designer fashion brand JW Anderson, printing and installing this fantastic VM display at Harvey Nichols, London.

Our working relationship started a few years ago during a collaboration between Japanese retail giants Uniqlo and JW Anderson. At the time we produced a series of campaign and in-store p.o.s. for the clothing line which was rolled out across Uniqlo's flagships and throughout their stores. Not only did we produce a great set of graphics for this particular campaign, but the team at JW Anderson also loved our work from much, we started an ongoing relationship for their the VM and graphic requirements including the launch of their own stores.

For this particular brief, we were asked to produce a graphic display to be positioned within the London Harvey Nichols flagship shop.

The job consisted of cut vinyl mannequin car decals and optically clear self-adhesive graphics. The self-adhesive graphics were printed on our eco-solvent printer with a layer of CMYK colour, a layer of white ink, and a 2nd layer of colour to achieve double-sided viewing when applying to the glass surround. After applying the vinyl to the glass partitions, the bricks were hand-cut after the installation on-site to create a rugged look. We worked with the clients VM team on-site during the installation to determine what to trim to give us the best results.

The graphics and props show just what is possible using printed media and cut vinyl, creating an eye-catching display that stops you in your tracks within the store environment. Is that really brick? Did they lay those wall in the store? No, it's an illusion produced by creative thinking and clever production execution.

If you have a bespoke VM or retail project you'd like our expertise with, drop us a message ~ print@thegraphicaltree.com ~ how about printed steel, wood or grass instead?

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