If you're creating your own artwork, here are some really useful pointers to help supply us with production ready files. It often saves us production time when artwork is supplied correctly and 'ready to go'.
These guidelines will hopefully set you on your way.
Artwork should ideally be supplied as a print-ready PDF. This should be set up to size or equivalent scale (10%, 25%, 50% for example) and should have a minimum of 3mm bleed and crop marks.
All images should be high resolution (150dpi at print size where possible) and saved in a CMYK colour mode. The colour profiles that are used are: CMYK - ISO Coated V2 ECI (European) / RGB - sRGB Adobe 1998
Where possible, please ensure all text is placed as a vector (Illustrator, InDesign) and that all logos are supplied as EPS files. Vector logos and text can be produced at any size without ever suffering the loss of quality or pixelation. Placing text as pixels (Photoshop) and logos as Jpegs, PNGs etc, can lead to pixelation if it is produced at a larger size than that of the original image. This is because most images for the web are saved at 72dpi and are intended for viewing on a monitor.
Items such as logos that are to be cut to shape should be supplied as an outlined vector files. When you have this document open in Illustrator, please view the outlines (CMD+Y), as this will show the path that the blade will take when cutting.
When creating a PDF from Illustrator, ensure that 'Preserve Illustrator Editing Capabilities & Create Acrobat Layers From Top-Level Layers' are selected.
White Ink layers should be set as a spot Pantone colour, labelled ‘‘Spot 1’’. Cutting paths should be labelled as a spot Pantone colour, titled ‘‘CutContour’’. If the artwork has specific Pantone colours, please flag this when supplying.
If the prints are to be wrap mounted, please ensure that the file is supplied with adequate bleed (twice that of the thickness of the board that the print is to be mounted to i.e. if you are mounting to a 10mm board, please ensure the file has at least 20mm bleed). Please ensure crop marks are offset (i.e. 25mm bleed, offset ticks 25mm)
When exporting a PDF, under the compression tab, please ensure that all three drop down boxes read ‘Do Not Downsample’ as this will ensure that the images are saved as high resolution as possible from the source file.
Prior to sending a PDF to print, please ensure that you open and view this document at 100% magnification (or equivalent magnification dependant on the scale the document had been prepared at), as this will give an accurate indication into the likely final print quality.
Once you are happy with your file...
- if it's under 10mb, please feel free to email it to firstname.lastname@example.org, or if you have an account handler, directly to them.
- if the file is over 10mb, please supply the artwork to us via WeTransfer.
If you are really unsure about PDF's, once the file has been prepared you could supply the Packaged artwork to us (if using InDesign), as this includes all of the links within the document, along with the fonts that have been used. Please compress and supply this file via WeTransfer.
Should you have any questions regarding the preparation of artwork, please feel free to get in touch.