The hoarding was all produced in-house. using our direct-to-media print equipment. The boards are Di-Bond, an aluminium composite sheet with a thin aluminium skin, used primarily outdoors, and fully recyclable. It’s perfect for hoardings that need to be hard-wearing, which a category a site such as Oxford Street and its heavy footfall and traffic certainly falls into.
The graphics were produced over a number of days, quality checked for print perfection, and the continuation of the image running coherently across the multiple panels correctly. The job was then fully briefed to the installation team who would be fitting the individual panels, and supporting pelmets and kickers to successfully create the 61 m-long landscape. We, and importantly the client, think it was a huge success from start to finish.
