Not just a pretty facade

12/11/2021
by Simon McClelland Morris
Events, Floor graphics, Inspiration, Large format, Office graphics, Retail, Visual merchandising, Wall graphics, Window

There can be an occasional initial misconception, with the odd retail customer we work with at least, that The Graphical Tree only produce window graphics.

And although we are very good at producing and installing window graphics, there's perhaps more to us than meets the eye. We, in fact, produce a huge multitude of graphical services across the board.

Perhaps the assumption could stem from the fact that we post a lot of windows on our social media accounts because let's be honest, window graphics can look fantastic, grab the attention quickly as they're designed to do, and are making you brand-aware from the off.

Just with retail alone, we can take you from those wonderfully engaging window displays into the store itself via floor graphics, point of sale, apparel and mannequin display stands, wall graphics, hanging displays, stretch frame tapestry prints, lightbox duotrans, vinyl decals, posters (and anything else we may have missed).

There are also the graphics supplied for sectors outside of retail. We regularly work within events, the arts, property, sports and fitness, business to business environments and hospitality producing fit for purpose and eye-catching graphics of all shapes, sizes and production methods. This could be event livery for product launches, signage for in-person conferences and festivals or office wall coverings.

For the arts, it could be exhibition text, supporting wall wraps for feature walls, legends, external banner drops advertising shows, and even the art itself.

For sports and fitness, we often work on special promotional activities showcasing a product or special event. These can involve exterior graphics, made to measure support graphics, advertising signage, and even text for giant tennis balls.

For business-to-business we offer a large array of resources including modular exhibition stands such as roll-up and pop-up wall stands, office livery to help bring the space to life and aid with brand engagement to staff and clients alike, internal signage for ease of movement around a multi-floor office environment as well as presentation boards, bespoke PR requests such as limited run boxes, and even fun graphics for the office Christmas party.

And let's not forget the hospitality industry either where we often produce internal graphics and livery for restaurants, bars and hotels, menus, table graphics, and customer-facing signage.

It all goes to prove that we don't just make pretty retail facades. We engage, design, produce and install some pretty great graphics inside the building and for a variety of sectors other than retail too.

Below is a gallery of images to give a brief inspirational overview of some of the work we are involved with. You can find further examples throughout our case studies and latest work feed, just don't get too dazzled by those beautiful window displays along the way.