New York will inspire you

25/05/2017
by Simon McClelland Morris
Art, Fashion, Inspiration
Dumbo, Brooklyn NYC

Dumbo, Brooklyn NYC

New York is cool, we don’t need to tell you that. It’s a vibrant, creative, full on experience of the senses that continues to push boundaries. This is something we strive to do ourselves and it's the idea behind our Play with Possibility concept.

Recently some of the team were in NYC for some inspiration and fact finding. While there were some great window and graphic displays, one of the most exciting things we kept coming across was the street art.

You can see the influence of famous NYC cultural icons and artists like Basquiat, Robert Rauschenberg, Keith Haring and Grace Jones throughout.

East Village, NYC

East Village, NYC

Lower East Side, NYC

Lower East Side, NYC

Carroll Gardens, Brooklyn NYC

Carroll Gardens, Brooklyn NYC

East Village, NYC

East Village, NYC

East Village, NYC

East Village, NYC

Gowanus, Brooklyn

Gowanus, Brooklyn

Great street art inspires great commercial design. We can think of at least a couple of projects we have been involved with in the fashion industry.

The first is our work for the Oasis fashion brand and their collaboration with illustrator Milly Jackson for the Oasis Spring Summer 2016 collection. Milly created a line drawn illustration that we reproduced and applied to Oasis flagship store windows throughout the country. Customers were invited to colour the prints, creating unique pieces of high street art. The job went on to win The Graphical Tree a Gold for Best Window Graphic at the VM & Display Awards in London.

The second, a live piece for G-Star Raw and their collaboration with illustrator / artists Ben Tallon and Willkay. Both producing customised boards, supplied by us, and clothing as part of an in-store event.

Milly Jackson for Oasis

Milly Jackson for Oasis

Milly Jackson for Oasis

Milly Jackson for Oasis

Ben Tallon for G-Star Raw

Ben Tallon for G-Star Raw

Willkay for G-Star Raw

Willkay for G-Star Raw

If you need help putting your own inspiration out there give us a shout, in the mean time we'll leave the last word to NYC...

Lower East Side, NYC

Lower East Side, NYC

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